The Aydon Singapore team - Curriculum Vitae

Aydon ConsultantsGary Lim
Director Aydon Singapore
Gary holds a Bachelor of Engineering from the University of Singapore and an MBA from Wisconsin International University.

He has held positions as General Manager, Marketing Manager and Engineering Manager with several multinational companies, including Australian, Japanese and US Fortune 500 companies in various industries. With over 20 years corporate experience, Gary has extensive knowledge of marketing and management in the Asia/Pacific region.

Gary has extensive experience in market surveys, setting up and supervising distribution and dealer networks, negotiating licensing agreements, business development, training, promotion and ensuring successful market penetration.

Gary conducts numerous training seminars on Asian markets in Europe, Australia, South Pacific Islands, South Africa, Middle East, China and other Asian countries. Additionally, the Asian Productivity Organisation (APO), and the United Nations Development Program (UNDP) have appointed Gary a Technical Expert in international marketing.

Professional Qualifications
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Bachelor of Mechanical Engineering - University of Singapore.
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Master of Business Administration -Wisconsin International University.

Professional Experience
- 1992 - present, Principal Consultant, Consultancy Bureau
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Trainer, lecturer and consultant in international marketing.
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International marketing seminars emphasising Asian markets for exporters in Asia, Europe, Australia, Middle East, South Africa and South Pacific Islands.
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Marketing consultant for exporters pursuing market penetration into Asia,
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Market surveys, market intelligence and distributor/partner search.
1991 - 1992, General Manager, Cincinnati Milacron Singapore Branch
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Marketing machine tools and plastic machinery to ASEAN, Hong Kong, Taiwan and Indian sub-continent.
1989 - 1991, Entrepreneur and Partner of a local company
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Marketing equipment and supplies for the clean-rooms of semiconductor, disk drive and pharmaceutical industries in ASEAN, Hong Kong, China, Taiwan and Pakistan.
1984 - 1988, Asian Regional Manager, Atlas Air Australia Pty Ltd
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Manufacturer of computer room air conditioning equipment and raised floors.
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Increased sales from A$271,000 (1984) to A$2.5 million (1988).
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Pioneered entry of Atlas Air from new entrant in 1984 to Number 1 brand in computer room air conditioning industry in South East Asia.
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Set up and trained distributors in Singapore, Malaysia, Indonesia, Thailand, Hong Kong, China and Brunei.
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Conducted regular training sessions for customer service engineers.
1982 - 1984, General Manager, Singapore office of Midland Inc.

  • Export management
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    Marketing steel and plastic closures, engine air pre-cleaners, medical supplies, hydraulics, automotive and electrical parts, floor tiles and marine parts, to ASEAN, Hong Kong, Taiwan, Korea and Japan.
    - 1980 - 1982, Asian Regional Manager, Babcock International Inc.
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    US manufacturer of material handling equipment, chains, automotive parts, material testing equipment, abrasive and welding.
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    Markets included ASEAN, Hong Kong, Taiwan, Korea, Japan, Australia, New Zealand and Indian sub-continent.